Studio Novi · Creative Agency

Small studio.
Full creative
capability.

Studio Novi does brand identity, campaigns, content, and ongoing creative direction — for organizations worth building. You work directly with the people driving the vision, not an account manager. When a project needs specific depth, we bring in the right collaborators. The work is always ours.

Let's Talk What We Do

We're selective about who we take on. If it's a fit, we'll both know it quickly.

The Studio
Founded by Thomas Hoffmann
Environmental Design background, design thinking training, and a career building brands from the ground up through national scale.
Holistic by Design
We take a cross-industry approach. The work is interesting because the organizations are — not because of the sector they're in.
Operationally Grounded
Creative vision is only half the work. We understand how to make it run — across channels, across teams, across time.
Active Portfolio · Thomas Hoffmann Ventures
Studio Novi is the creative engine for an 8-venture portfolio. That experience shapes how we approach every client's work.
The Belief
Underneath
the Work
Most creative agencies separate strategy and aesthetics. Studio Novi doesn't. A brand only works when the business logic and the creative logic are the same thing. That's why we take on fewer clients, go deeper on each one, and stay involved past the deliverable — because handoffs lose the thread.
Services

What Studio Novi actually does.

Four capability areas. Each one can stand alone or run together — it depends on where you are and what the work requires.

01
Brand Identity
Naming, logo, visual language, and the communication system that holds it together. Built from the ground up when you need it done right — and done with enough strategic foundation that it doesn't need to be redone in two years.
Naming Logo + Mark Visual System Brand Voice Style Guide
02
Campaign Planning + Execution
From concept to production. Website refreshes, product launches, seasonal campaigns, and full-scale national executions. I scope the work honestly, bring the right collaborators in, and see it through. The scale adjusts to what the opportunity demands.
Campaign Strategy Creative Direction Website Launch Media Concept
03
Content Production
Real storytelling for brands that have something worth saying. Photo, video, written narrative — produced with a point of view, not just a brief. When the work calls for it, Barron and Elsa bring their field perspective and creator voice to brands they align with.
Photography Video Written Narrative Social Content Brand Stories
04
Ongoing Creative Direction
A part-time creative director, embedded in your organization. I keep the creative vision consistent, brief and review vendors, make fast decisions, and stay close enough to catch drift before it becomes a problem. Structured for 8–15 hours a week — enough to be effective, not enough to be overhead.
Fractional CD Vendor Direction Brand Stewardship Retainer
The Network

When the work
needs more depth.

I don't maintain a large staff. I maintain relationships with exceptional people who do one or two things better than almost anyone. When a project needs them, they're in. When it doesn't, it stays lean. You always know who's in the room and why.

Barron & Elsa Link
Content Creators
Barron and Elsa have built a life that most people only plan for. Seven years in a Scamp camper. A property and home they built themselves. They create from lived experience — and it shows. When a brand's story intersects with theirs, the content is something different.
Brings: Narrative content, photo, video, authentic voice
Trevor Lyden
Photography
When the visual quality of a campaign isn't negotiable, Trevor is the call. Commercial photography at a level that shows in print, at scale, and under scrutiny. He understands brand language and shoots accordingly — not just technically excellent, but editorially precise.
Brings: Commercial photography, brand campaigns, print-ready production
Max Jaffee
Brand Identity
Max does identity work at the level that founders return to years later and still feel proud of. When the identity is the thing — when it has to carry weight in every application, at every scale, for the next decade — Max is who builds it.
Brings: Logo, identity systems, visual language that holds
Who We Work With

Alignment over industry.

I don't specialize by sector. I specialize in organizations that are building something real and have the self-awareness to know that creative work done wrong is expensive. The common thread is always values, not vertical.

Founder-Led Businesses
A founder who knows their product but hasn't yet translated that clarity into how the brand presents and communicates. The gap between what they've built and what the market sees is where Studio Novi lives.
Established Brands at a Turning Point
A rebrand, a new product line, a market expansion, or a category moment they don't want to miss. Organizations that need a creative partner who can hold the brand's history while building toward something new.
Organizations with a Point of View
Nonprofits, mission-driven businesses, regional brands with a strong sense of place. The work is more interesting when the organization believes in something. Good creative work requires something worth saying.
Not the right fit
If you need the lowest bid, need the fastest turnaround regardless of quality, or want an agency that says yes to everything — we're not it. I take on work I can do well, with people I respect, at a pace that produces something worth showing.
How It Works

Simple. Direct. No ambiguity.

Every engagement follows the same shape. Different projects move through it at different speeds, but the logic is always the same.

01
Conversation
We talk. I listen for the actual problem, not just the stated one. You learn whether I'm the right person for it. This should be fast.
02
Scope + Brief
I write a clear scope: what we're doing, what we're not doing, what the deliverables are, and what the timeline looks like. No vague proposals.
03
Build
The creative work happens. You're involved at the right moments — not every moment. I bring collaborators in as needed and keep the vision consistent throughout.
04
Handoff + Ongoing
You get everything you need to run it yourselves — or we stay involved on a retainer basis. Either works. The work should outlive the engagement.
Get in Touch

Tell me what
you're building.

The best starting point is a direct conversation. Tell us about the organization, what you're trying to accomplish, and where the creative work fits in. If it's a fit, we'll both know.

Send a Note View Services

studio.hoffmann.co@gmail.com