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Campworks

The company around the object — and the place I learned that the org chart is the product.

2019 – 2026Founder and CEOoperating
REF-22img/campworks-team.jpg · The company as people — the team, the shop floor, a group at work. The most human frame you have.
The question

What is a company actually for, and who decides?

I designed a trailer carefully and inherited a company by accident. That is the honest summary.

We did real things. A composite manufacturing partnership, national press, a product people still buy. And underneath it the thing I had not designed at all — how work got allocated, how decisions got made, who carried risk, what the people at the contract manufacturer were paid for putting their hands on our product.

I pushed on that, and that push is the reason I am no longer there. The company changed hands rather than closing; it is now owned and run by someone who bought a trailer before he bought the business. I want it to do well. Under one owner's focus it gets to be a genuinely great overland trailer, which is the whole story it should have had.

What I take from it is that operations are an interface with users, failure modes and a real cost when they are ugly — and that equity is a structure, not a policy. You cannot bolt fairness onto a system whose incentives were designed without it.

Founded
2019, Longmont, Colorado
Outcome
Sold; still operating under new ownership
What it made
The NS-1
What it taught
Equity is structural. Operations are designed whether or not you design them.

What it answered

  • That a small team can manufacture something genuinely difficult.
  • That a brand can be built quickly and carry an object a long way — further, in fact, than the object deserved.

What it did not

  • It did not survive my attempt to change its compensation structure, which tells you something true about where the leverage in a company actually sits.
  • It did not make me well. I was fused to it in a way I would not repeat.
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